Corporate strategy


Corporate strategy

Corporate strategy, also referred to as strategic management, involves the formulation of enterprise-wide and business unit strategies and goals. Strategy consultants are regularly brought in to support, among others, the design of vision and mission statements, the development of strategic plans and the setup of implementation roadmaps (which outline activities and resources required to implement the plans).

Common examples of strategic advisory projects include the assessment of strategic options, supporting business planning processes and the development of growth agenda’s such as market entry strategies (when companies want to enter new regions or launch new products).